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Was able to go from $2k per month in ad spend to over $9k while keeping ROAS at a 2-3x and able to expand to Google Shopping and search successfully.
agency
Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.
I ran many different ads including collection, testing many different videos and images as well as launches. I also started a birthstone campaign where when they released that months birthstone users with that birth month were targeted to see those ads.
Was able to go from $2k per month in ad spend to over $9k while keeping ROAS at a 2-3x and able to expand to Google Shopping and search successfully.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
New business services that were acquired by the business with intent to grow those products.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
