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Was able to go from $2k per month in ad spend to over $9k while keeping ROAS at a 2-3x and able to expand to Google Shopping and search successfully.
Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.
I ran many different ads including collection, testing many different videos and images as well as launches. I also started a birthstone campaign where when they released that months birthstone users with that birth month were targeted to see those ads.
Was able to go from $2k per month in ad spend to over $9k while keeping ROAS at a 2-3x and able to expand to Google Shopping and search successfully.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
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Definition and implementation of the Group's brands architecture
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