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Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
I set up Google Ads (inc Google Shopping) and Facebook Ads campaigns but we were quickly hitting the limit of who we could profitably reach. Therefore we explored running some brand campaigns to drive 'discoverability' and inspire awareness and consideration. Our aim was to continue growing by then converting these new audiences into customers.
We spent time investigating how we could shoot and create a video that would work well on YouTube by driving awareness and consideration. Although we were ultimately wanting to drive conversions (i.e. purchases), we knew that few people click on the ads in YouTube and that we could get this relevant traffic via search and social media ads.
We set up campaigns and ran audience and creative tests to see what drove the highest engagement. We also set up attribution measures on our website to be able to track some of the demand that we were driving with YouTube.
Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
They wanted to retain more customers and acquire new ones through social media
Challenged to generate a continuous, cost-effective supply of leads for Virgin StartUp, who work to connect founders with investment opportunities.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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