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Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
I set up Google Ads (inc Google Shopping) and Facebook Ads campaigns but we were quickly hitting the limit of who we could profitably reach. Therefore we explored running some brand campaigns to drive 'discoverability' and inspire awareness and consideration. Our aim was to continue growing by then converting these new audiences into customers.
We spent time investigating how we could shoot and create a video that would work well on YouTube by driving awareness and consideration. Although we were ultimately wanting to drive conversions (i.e. purchases), we knew that few people click on the ads in YouTube and that we could get this relevant traffic via search and social media ads.
We set up campaigns and ran audience and creative tests to see what drove the highest engagement. We also set up attribution measures on our website to be able to track some of the demand that we were driving with YouTube.
Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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