Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.

0.25
CPO

The Challenge

Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.


I set up Google Ads (inc Google Shopping) and Facebook Ads campaigns but we were quickly hitting the limit of who we could profitably reach. Therefore we explored running some brand campaigns to drive 'discoverability' and inspire awareness and consideration. Our aim was to continue growing by then converting these new audiences into customers.

The Process

We spent time investigating how we could shoot and create a video that would work well on YouTube by driving awareness and consideration. Although we were ultimately wanting to drive conversions (i.e. purchases), we knew that few people click on the ads in YouTube and that we could get this relevant traffic via search and social media ads.


We set up campaigns and ran audience and creative tests to see what drove the highest engagement. We also set up attribution measures on our website to be able to track some of the demand that we were driving with YouTube.

The Solution

Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Birdsong Pets

Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.

1.5

ROAS

Mercedes Oakville

The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.

Earnix

Very competitive market. Since they were an innovative startup, finding relevant search terms for SEO with satisfied search volume was challenging.

0.02

ROAS

Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.