
Not only did we maintain a 5x ROAS but increase CR by almost 40% vs prior to paid media buy.
Started at 30k in June 2022, on pace to hit 1mils for November 2022
Never done paid media and was only in UK, want to launch in US
Build out campaign structure for FB/IG + TikTok + Google
Not only did we maintain a 5x ROAS but increase CR by almost 40% vs prior to paid media buy.
Started at 30k in June 2022, on pace to hit 1mils for November 2022
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."
We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

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