
Not only did we maintain a 5x ROAS but increase CR by almost 40% vs prior to paid media buy.
Started at 30k in June 2022, on pace to hit 1mils for November 2022
Never done paid media and was only in UK, want to launch in US
Build out campaign structure for FB/IG + TikTok + Google
Not only did we maintain a 5x ROAS but increase CR by almost 40% vs prior to paid media buy.
Started at 30k in June 2022, on pace to hit 1mils for November 2022
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition