Not only did we maintain a 5x ROAS but increase CR by almost 40% vs prior to paid media buy.
Started at 30k in June 2022, on pace to hit 1mils for November 2022
expert
Never done paid media and was only in UK, want to launch in US
Build out campaign structure for FB/IG + TikTok + Google
Not only did we maintain a 5x ROAS but increase CR by almost 40% vs prior to paid media buy.
Started at 30k in June 2022, on pace to hit 1mils for November 2022
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.
Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.