
Not only did we maintain a 5x ROAS but increase CR by almost 40% vs prior to paid media buy.
Started at 30k in June 2022, on pace to hit 1mils for November 2022
Never done paid media and was only in UK, want to launch in US
Build out campaign structure for FB/IG + TikTok + Google
Not only did we maintain a 5x ROAS but increase CR by almost 40% vs prior to paid media buy.
Started at 30k in June 2022, on pace to hit 1mils for November 2022
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

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