The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.

The brand was only doing retargeting for Facebook ads and needed someone to come in and build a full-funnel build for them. I was able to build a full-funnel for them using Facebook ads. We scaled the ad spend from $3k/month to $14k/month while maintaining 14x ROAS.

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

Roundtree is a luxury accommodation and quintessential East Hampton getaway on Long Island. We drove bookings and reservations measuring overall total business sales and traffic. Our goal was to ensure The Roundtree is booked outside of the Hamptons busiest times of Summer.