Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)

Combine two websites into one, and consolidate market leadership position with brand.

Social media Management

Social media Content

Keep existing customers and increase engagement.

Acquire new customers via social media posts, stories, and followings.

Target automotive enthusiasts who like similar pages.

SEO

Improve on page SEO, image Alt tags and meta tags.

Acquire backlinks and manage blog using keywords.

Remove duplicated content if there is any

Influencer reach out.

Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.

The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.

The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.

Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.

By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.