The best version of this smoke test drove a high amount of leads of which many were willing to pay for the proposed service. What you see as Sparrow today has originated from this test.

0.6
CPL

The Challenge

Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.


At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.

The Process

Creating a series of different propositions and landing pages to run as a 'smoke test', we ran traffic to each one to measure how customers would respond to each proposition individually. Each page had to have customised copy written to highlight each product's unique value proposition.


My marketing campaigns drove equal amounts of traffic to each page to give each version a fair chance of performing. We tracked the amount of sign ups we received and whether people were willing to pay money for each proposition.

The Solution

The best version of this smoke test drove a high amount of leads of which many were willing to pay for the proposed service. What you see as Sparrow today has originated from this test.

Skills Used

Paid Ads,CRO,Marketing Strategy,Paid Ads,Copywriting,Other

Industry

Art & Entertainment

Results by the numbers

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