Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The best version of this smoke test drove a high amount of leads of which many were willing to pay for the proposed service. What you see as Sparrow today has originated from this test.
Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
Creating a series of different propositions and landing pages to run as a 'smoke test', we ran traffic to each one to measure how customers would respond to each proposition individually. Each page had to have customised copy written to highlight each product's unique value proposition.
My marketing campaigns drove equal amounts of traffic to each page to give each version a fair chance of performing. We tracked the amount of sign ups we received and whether people were willing to pay money for each proposition.
The best version of this smoke test drove a high amount of leads of which many were willing to pay for the proposed service. What you see as Sparrow today has originated from this test.
Paid Ads,CRO,Marketing Strategy,Paid Ads,Copywriting,Other
Art & Entertainment
Put your e-mail in and we'll arrange a consultation call for you
I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
