Briefing was clear: maintaining the CPCs at a certain level without impacting the CTR.

Goal was reached all along the process.

Reporting was made every month.

0.1
CPM

The Challenge

ClubMed is well know luxury Travel Agency with its owns resorts.

I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.

The challenge was to keep CPC low while maintaining booking in their resorts around the world.

The Process

I was a PPC specialist managing their Google Ad campaigns (Search and Display campaigns) and was in charge to implement their strategy and maintaining their KPIs as forecast.

The Solution

Briefing was clear: maintaining the CPCs at a certain level without impacting the CTR.

Goal was reached all along the process.

Reporting was made every month.

Skills Used

Paid Ads

Industry

Travel & Leisure

Results by the numbers

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