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Monday Journal came to me to manage the launch of their new knitting kits. This product was an all-in-one knitting kit, that contained everything thing you would need to knit a Monday Journal pullover or vest yourself, from home. The challenge we faced was pushing this product in a competitive market and convincing people why they should knit the product themselves rather than just buy the product outright elsewhere. We put the main bulk of our budget into our Pinterest strategy and had huge success targeting knitting enthusiasts. Using Pinterest supported by Facebook rather than just Facebook meant we were able to use our budget more effectively and leverage our point of difference more effectively.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook, Instagram and Pinterest Ads digital strategy.
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Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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