0.8
CPO

The Challenge

Monday Journal came to me to manage the launch of their new knitting kits. This product was an all-in-one knitting kit, that contained everything thing you would need to knit a Monday Journal pullover or vest yourself, from home. The challenge we faced was pushing this product in a competitive market and convincing people why they should knit the product themselves rather than just buy the product outright elsewhere. We put the main bulk of our budget into our Pinterest strategy and had huge success targeting knitting enthusiasts. Using Pinterest supported by Facebook rather than just Facebook meant we were able to use our budget more effectively and leverage our point of difference more effectively.

The Process

I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook, Instagram and Pinterest Ads digital strategy.

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Netrepid

Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.

0.72

CPL

Guaranteed Rate Insurance

They were looking for an agency to improve their ads creative & deliver stronger results.

1.2

ROAS

MotoBuys

  • Competitive marketplace
  • Tight margins 
  • Long and complex buyer's journey


1.5

CPR

Fundrazr

FundRazr is a powerful, free online fundraising platform with proven, multi-purpose crowdfunding technology for effective organizational and individual fundraising. They currently host 182,000+ live campaigns with $175+ million raised so far!

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.