Isabella W.

Mayple Vetted


The Challenge

Monday Journal came to me to manage the launch of their new knitting kits. This product was an all-in-one knitting kit, that contained everything thing you would need to knit a Monday Journal pullover or vest yourself, from home. The challenge we faced was pushing this product in a competitive market and convincing people why they should knit the product themselves rather than just buy the product outright elsewhere. We put the main bulk of our budget into our Pinterest strategy and had huge success targeting knitting enthusiasts. Using Pinterest supported by Facebook rather than just Facebook meant we were able to use our budget more effectively and leverage our point of difference more effectively.

The Process

I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook, Instagram and Pinterest Ads digital strategy.

The Solution

Skills Used

Paid Ads,Paid Ads


Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Bank of America

Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.



Made By Yoke

Made By Yoke was having success with their Facebook advertising but was struggling to reach profitability through Google.




Started the campaign for B2B credit card offer from scratch with no Facebook pixel data as the ad account was completely brand new. We were targeting Mexico and Canada when we started.


Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.