
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Limited time for marketing prompted Wise Line Tools to partner with Mayple.
Mayple's step-by-step implementation over the phone and supportive follow-up emails eased the process.
The impact on sales and the full extent of solutions offered remain to be seen as implementation progresses.
Acknowledging Mayple's professionalism, Wise Line Tools emphasizes the ongoing journey of improvement in email marketing.
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
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