Reuters News Agency Case Study

The Challenge

As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.

My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

The Process

My process was twofold:

To build alliances and work cross-functionally with other, more well-funded business units to leverage tools, partnerships, etc. that would allow us to get more out of the limited resources we had
To modernize Reuters marketing engine so we got more conversions, larger contracts, higher LTV out of the capital we did have to deploy

The Solution

Achieved a +30% inbound marketing contribution goal by collaborating with Sales to implement Salesforce lead scoring & Eloqua CRM strategy, with financial impact reporting & sales/marketing alignment training
Raised the B2B website’s lead conversion rate by 2X to hit overall Thomson Reuters benchmarks by working cross-functionally to bring new copy, layout, and content that reduced friction and improved clarity & motivation
Saved over $100K annually on a $330K global marketing budget by influencing leadership across Thomson Reuters BU’s to move our marketing automation onto more well-supported Finance & Risk team’s instance

Website

https://www.reutersagency.com/en

Skills Used

Other,Marketing Strategy,Web Development,Branding,Copywriting,Content Marketing,CRO

Industry

Art & Entertainment

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

Treasury Wine Estates

Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.

Read Case Study

0.5 CPL

Tailor Brands

I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.

Read Case Study

TaxAct

The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

Read Case Study

Zaksy

Industry-standard overall conversion rate of ~2%;
Old-school product pages;
No upsells, no bundles, no post-purchase emails.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Read Case Study

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

Read Case Study

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Read Case Study