Reuters News Agency Case Study

The Challenge

As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.

My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

The Process

My process was twofold:

To build alliances and work cross-functionally with other, more well-funded business units to leverage tools, partnerships, etc. that would allow us to get more out of the limited resources we had
To modernize Reuters marketing engine so we got more conversions, larger contracts, higher LTV out of the capital we did have to deploy

The Solution

Achieved a +30% inbound marketing contribution goal by collaborating with Sales to implement Salesforce lead scoring & Eloqua CRM strategy, with financial impact reporting & sales/marketing alignment training
Raised the B2B website’s lead conversion rate by 2X to hit overall Thomson Reuters benchmarks by working cross-functionally to bring new copy, layout, and content that reduced friction and improved clarity & motivation
Saved over $100K annually on a $330K global marketing budget by influencing leadership across Thomson Reuters BU’s to move our marketing automation onto more well-supported Finance & Risk team’s instance

Website

https://www.reutersagency.com/en

Skills Used

Other,Marketing Strategy,Web Development,Branding,Copywriting,Content Marketing,CRO

Industry

Art & Entertainment

Results by the numbers

Get Started

More Case Study

0 ROAS

SlingerBag

Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.
Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales.
COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020

Read Case Study

Bullbots

The client wanted to attract new customers

Read Case Study

1 CPL

Gustare Olive Oils

Setup initial digital ads for this client

Read Case Study

0.47 CPO

MSIG Insurance

We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.

Read Case Study

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

‍

Read Case Study