Reuters News Agency Case Study

The Challenge

As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.

My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

The Process

My process was twofold:

To build alliances and work cross-functionally with other, more well-funded business units to leverage tools, partnerships, etc. that would allow us to get more out of the limited resources we had
To modernize Reuters marketing engine so we got more conversions, larger contracts, higher LTV out of the capital we did have to deploy

The Solution

Achieved a +30% inbound marketing contribution goal by collaborating with Sales to implement Salesforce lead scoring & Eloqua CRM strategy, with financial impact reporting & sales/marketing alignment training
Raised the B2B website’s lead conversion rate by 2X to hit overall Thomson Reuters benchmarks by working cross-functionally to bring new copy, layout, and content that reduced friction and improved clarity & motivation
Saved over $100K annually on a $330K global marketing budget by influencing leadership across Thomson Reuters BU’s to move our marketing automation onto more well-supported Finance & Risk team’s instance

Website

https://www.reutersagency.com/en

Skills Used

Other,Marketing Strategy,Web Development,Branding,Copywriting,Content Marketing,CRO

Industry

Art & Entertainment

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

3 ROAS

Giving Masks

As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.

Read Case Study

General Assembly

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

Read Case Study

5 ROAS

Boisson

Initially there was no tracking setup to monitor actual conversions, so we had to begin without proper benchmarks and sought a really high goal which we did achieve in the first month.

Read Case Study

Blue Coffee Box

‍

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

Read Case Study

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study