The strategy included web design and development, a social media marketing strategy and a crowdfunding strategy through Thundafund. With these strategies we raised over 150 000 and were able to build a home for an amazing family whose home had burnt down, leaving the 4 children orphaned and in the care of their older brother Tumelo. The mission continues...
Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
The strategy included web design and development, a social media marketing strategy and a crowdfunding strategy through Thundafund. With these strategies we raised over 150 000 and were able to build a home for an amazing family whose home had burnt down, leaving the 4 children orphaned and in the care of their older brother Tumelo. The mission continues...
Content Marketing,Copywriting,Branding,Marketing Strategy,Social Media Management,Web Development,Web Development,Branding
Nonprofit & Government
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In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.