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The results were very satisfying for such a new brand. The message seemed to appeal to the audience and the brand started to gather momentum until it faced some stock and momentary funding problems.
It was a New Brand with no brand recognition in a very competitive market.
After drafting the buyer persona and understanding the pain points solved by the product, I developed the communication and created a multi-platform strategy, both paid and organic.
The results were very satisfying for such a new brand. The message seemed to appeal to the audience and the brand started to gather momentum until it faced some stock and momentary funding problems.
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Beauty
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
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