After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.
Additionally, since providing my SEO services for this client:
- Organic Search bounce rate has decreased 12%
- Organic Search Pageviews Per Session has increased by 65%
- Organic Search Average Session Duration has increased by 49%
- Organic Search Conversion Rate has increased by 41%
- Organic Search Revenue has increased by 18%.
expert
Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
How I addressed the challenge:
After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.
Additionally, since providing my SEO services for this client:
- Organic Search bounce rate has decreased 12%
- Organic Search Pageviews Per Session has increased by 65%
- Organic Search Average Session Duration has increased by 49%
- Organic Search Conversion Rate has increased by 41%
- Organic Search Revenue has increased by 18%.
SEO
Beauty
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Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.