After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.
Additionally, since providing my SEO services for this client:
- Organic Search bounce rate has decreased 12%
- Organic Search Pageviews Per Session has increased by 65%
- Organic Search Average Session Duration has increased by 49%
- Organic Search Conversion Rate has increased by 41%
- Organic Search Revenue has increased by 18%.
Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
How I addressed the challenge:
After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.
Additionally, since providing my SEO services for this client:
- Organic Search bounce rate has decreased 12%
- Organic Search Pageviews Per Session has increased by 65%
- Organic Search Average Session Duration has increased by 49%
- Organic Search Conversion Rate has increased by 41%
- Organic Search Revenue has increased by 18%.
SEO
Beauty
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Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
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