After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.


Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

+18%
Organic Search Revenue

The Challenge

Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.

The Process

How I addressed the challenge:


  • Perform technical SEO audit on WP & Shopify sites
  • Analyze current SEO performance and metrics
  • Identify weaknesses and opportunities
  • Develop SEO migration/implementation/production roadmap & milestones
  • In-depth keyword and competitor research
  • Optimize all site pages and products with SEO Best Practices
  • Create migration redirect schedule and files
  • Various pre/post-launch & QA activities

The Solution

After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.


Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

Skills Used

SEO

Industry

Beauty

Results by the numbers

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