Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Mondiale faced challenges in achieving a low click-through rate (CTR) and grappling with a high rate of unsubscribes. Despite using various tools, the team hadn't fully tapped into the potential of segments, tags, and automations. Understanding and organizing data remained a significant hurdle.
A. Clarke reflects on the situation, "CTR was very low, didn't know how to increase it. We used a lot of tools, but not really the segments and tags section. We didn't understand the data, we didn't know how to organize it."
Mayple, with its expertise, became a beacon for Mondiale. A. Clarke notes, "The expert was really an expert in the field. Communication was always good, meetings were good, feedback was always good. The HC was great." Mayple's involvement brought clarity and a comprehensive understanding of data organization, tags, segments, and the untapped potential within their reach.
Mayple's impact exceeded expectations, providing Mondiale with insightful strategies. Despite being a free service, the partnership surpassed A. Clarke's expectations. The team feels more confident, exploring AB testings and diligently tracking progress, though the full impact on metrics is still a work in progress.
A. Clarke reflects, "Don't see too much improvement on metrics yet, we are still working on everything that Mayple taught us. It's a long process, but we are working on it. We feel more confident."
Mondiale's collaboration with Mayple was characterized by positivity, insightfulness, and unexpected value. Mayple's guidance propelled Mondiale into a realm of strategic marketing, leaving the team more confident and empowered in their endeavors.Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory. Unlock Your Marketing Potential with Mayple.
Email Marketing
Results by the numbers
"Mayple helped us understand everything more. We started to use automations and tags and segments. We understood how to use audiences. The potential of what we could do and use."
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.