Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

The Challenge

The Process

The Solution

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Spotlight on Success: Mondiale's Journey to Elevated Event Publications with Mayple

Challenges:

Mondiale faced challenges in achieving a low click-through rate (CTR) and grappling with a high rate of unsubscribes. Despite using various tools, the team hadn't fully tapped into the potential of segments, tags, and automations. Understanding and organizing data remained a significant hurdle.

A. Clarke reflects on the situation, "CTR was very low, didn't know how to increase it. We used a lot of tools, but not really the segments and tags section. We didn't understand the data, we didn't know how to organize it."

How Partnering with Mayple Helped:

Mayple, with its expertise, became a beacon for Mondiale. A. Clarke notes, "The expert was really an expert in the field. Communication was always good, meetings were good, feedback was always good. The HC was great." Mayple's involvement brought clarity and a comprehensive understanding of data organization, tags, segments, and the untapped potential within their reach.

Impact and Transformation:

Mayple's impact exceeded expectations, providing Mondiale with insightful strategies. Despite being a free service, the partnership surpassed A. Clarke's expectations. The team feels more confident, exploring AB testings and diligently tracking progress, though the full impact on metrics is still a work in progress.

A. Clarke reflects, "Don't see too much improvement on metrics yet, we are still working on everything that Mayple taught us. It's a long process, but we are working on it. We feel more confident."

Conclusion:

Mondiale's collaboration with Mayple was characterized by positivity, insightfulness, and unexpected value. Mayple's guidance propelled Mondiale into a realm of strategic marketing, leaving the team more confident and empowered in their endeavors.Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory. Unlock Your Marketing Potential with Mayple.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

45%
Account Potential Improvement

"Mayple helped us understand everything more. We started to use automations and tags and segments. We understood how to use audiences. The potential of what we could do and use."

A. Clarke

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.3

CPL

Priority Software

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

BullDog Gin

support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC

German Shepherd Shop

Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.


They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.

4.08

ROAS

LCDShop

Running a campaign for only a week, which means no time to test anything

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.