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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Mondiale faced challenges in achieving a low click-through rate (CTR) and grappling with a high rate of unsubscribes. Despite using various tools, the team hadn't fully tapped into the potential of segments, tags, and automations. Understanding and organizing data remained a significant hurdle.
A. Clarke reflects on the situation, "CTR was very low, didn't know how to increase it. We used a lot of tools, but not really the segments and tags section. We didn't understand the data, we didn't know how to organize it."
Mayple, with its expertise, became a beacon for Mondiale. A. Clarke notes, "The expert was really an expert in the field. Communication was always good, meetings were good, feedback was always good. The HC was great." Mayple's involvement brought clarity and a comprehensive understanding of data organization, tags, segments, and the untapped potential within their reach.
Mayple's impact exceeded expectations, providing Mondiale with insightful strategies. Despite being a free service, the partnership surpassed A. Clarke's expectations. The team feels more confident, exploring AB testings and diligently tracking progress, though the full impact on metrics is still a work in progress.
A. Clarke reflects, "Don't see too much improvement on metrics yet, we are still working on everything that Mayple taught us. It's a long process, but we are working on it. We feel more confident."
Mondiale's collaboration with Mayple was characterized by positivity, insightfulness, and unexpected value. Mayple's guidance propelled Mondiale into a realm of strategic marketing, leaving the team more confident and empowered in their endeavors.Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory. Unlock Your Marketing Potential with Mayple.
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"Mayple helped us understand everything more. We started to use automations and tags and segments. We understood how to use audiences. The potential of what we could do and use."
A. Clarke
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Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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