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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Mondiale faced challenges in achieving a low click-through rate (CTR) and grappling with a high rate of unsubscribes. Despite using various tools, the team hadn't fully tapped into the potential of segments, tags, and automations. Understanding and organizing data remained a significant hurdle.
A. Clarke reflects on the situation, "CTR was very low, didn't know how to increase it. We used a lot of tools, but not really the segments and tags section. We didn't understand the data, we didn't know how to organize it."
Mayple, with its expertise, became a beacon for Mondiale. A. Clarke notes, "The expert was really an expert in the field. Communication was always good, meetings were good, feedback was always good. The HC was great." Mayple's involvement brought clarity and a comprehensive understanding of data organization, tags, segments, and the untapped potential within their reach.
Mayple's impact exceeded expectations, providing Mondiale with insightful strategies. Despite being a free service, the partnership surpassed A. Clarke's expectations. The team feels more confident, exploring AB testings and diligently tracking progress, though the full impact on metrics is still a work in progress.
A. Clarke reflects, "Don't see too much improvement on metrics yet, we are still working on everything that Mayple taught us. It's a long process, but we are working on it. We feel more confident."
Mondiale's collaboration with Mayple was characterized by positivity, insightfulness, and unexpected value. Mayple's guidance propelled Mondiale into a realm of strategic marketing, leaving the team more confident and empowered in their endeavors.Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory. Unlock Your Marketing Potential with Mayple.
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"Mayple helped us understand everything more. We started to use automations and tags and segments. We understood how to use audiences. The potential of what we could do and use."
A. Clarke
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
Please read the Process overview first.
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