Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

The Challenge

The Process

The Solution

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Omnium Circus - Raising the Curtain on Inclusive Circus Arts

Challenges:

Open rates plummeted from 40% to 9%, with emails landing in junk mail, prompting concerns about visibility and engagement.

How Partnering with Mayple Helped:

Mayple helped Omnium Circus significantly improve open rates, providing insights and patterns for future improvements. The Founder/Executive Director noted that Mayple was "very helpful" in addressing the challenges.

Impact and Transformation:

Mayple's assistance increased open rates, revitalizing engagement. The Founder/Executive Director confirms, "We have brought our open rate up significantly."

Conclusion:

Mayple played a vital role in reviving Omnium Circus's email marketing, making it comprehensively inclusive and accessible.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

38%
Open Rate Improvement

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