• Cost pet Page like reduced by approx 50%
  • Cost per sale decreased by 25%


0.25
CPO

The Challenge

  • High competition in sports and fitness (resistance bands) in UK & USA
  • Low brand awareness
  • High cost per sale with very few purchases


The Process

  • Used the current scenario of lockdowns and showed the audience ads with text “Stay home & get fit”
  • Implemented brand awareness strategies to increase the number of Facebook page likes.
  • Ran flash sales campaign and optimized the product page with discounts and reviews which were missing out initially
  • Created audience vs country vs creative cohort reports and optimized towards the best performing audience
  • Used Shopping ads on Google to promote the brand and increase the sales.


The Solution

  • Cost pet Page like reduced by approx 50%
  • Cost per sale decreased by 25%


Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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