Took the monthly budget from about $75K to over a million dollars in less than 2 years, and at the same time improved the CAC by 9%.

The Challenge

Main objective was to grow the subscriptions as quickly as possible.

The Process

The Solution

Took the monthly budget from about $75K to over a million dollars in less than 2 years, and at the same time improved the CAC by 9%.

Skills Used

Other

Industry

Art & Entertainment

Results by the numbers

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The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.


The cost per ticket to one of these events can be $1,000-2,000+

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9.5

ROAS

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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

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