Took the monthly budget from about $75K to over a million dollars in less than 2 years, and at the same time improved the CAC by 9%.

Isak Thor A.

Mayple Vetted

expert

The Challenge

Main objective was to grow the subscriptions as quickly as possible.

The Process

The Solution

Took the monthly budget from about $75K to over a million dollars in less than 2 years, and at the same time improved the CAC by 9%.

Skills Used

Other

Industry

Art & Entertainment

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More Case Study

2

ROAS

Latico

Doing very well on Facebook but need help with Google Shopping, search (and eventually YouTube) need to keep above a 3.5x return while spending more.

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

Faasos

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

CDI College

Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.