The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.

They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.

Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.