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V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The founder faced a crucial challenge of time allocation for optimizations. Seeking a connection with experts, the initial expert assignment presented some hiccups with cancellations. However, Mayple's commitment to excellence became evident upon reassignment.
Mayple's collaboration with V2 Hospitality proved invaluable in helping the founder prioritize the right optimizations with the most substantial impact. Despite initial challenges with expert assignments, the reassignment delivered a top-notch experience. Mayple's suggestions, particularly testing increased frequency and targeting, showcased impressive results.
The founder expressed their satisfaction, stating, "Mayple helped prioritize the right optimizations with the largest impact. I had a few cancellations from my first expert, but once reassigned, it was top-notch. Testing the increased frequency + targeting suggested showed great results!"
While the full impact is still being measured, early results are promising. Open rates increased by 62%, and click-through rates skyrocketed by an impressive 1000%. This significant improvement underscores the effectiveness of the optimizations suggested by Mayple.
The founder emphasized the importance of optimizations in email marketing, noting that it is the most cost-effective channel. Mayple's expert guidance has proven instrumental in achieving tangible and immediate returns.
V2 Hospitality's partnership with Mayple has unlocked new dimensions of success in marketing. Mayple's commitment to excellence, despite initial challenges, resulted in a remarkable increase in open and click-through rates. The founder appreciates the immediate return on this free service, emphasizing the pivotal role of optimizations in email marketing.
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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