Learn everything SEO from the best at our next Live event! Wednesday, February 15th at 12 PM EST (Free Entry!)
Things Remembered (eCommerce)
- Increased affiliate revenue by 1.57x YOY ($66,506.50 in rev 2019 VS $104,443.81 in rev 2020 during the highest spending month (May 2020)) while maintaining a 55% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report and cutting bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share. Increasing impression share dramatically allowed me to 1.57x revenue while maintaining a better margin than the goal.
expert
Things Remembered (eCommerce)
- Increased affiliate revenue by 1.57x YOY ($66,506.50 in rev 2019 VS $104,443.81 in rev 2020 during the highest spending month (May 2020)) while maintaining a 55% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report and cutting bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share. Increasing impression share dramatically allowed me to 1.57x revenue while maintaining a better margin than the goal.
Paid Ads
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
West Coast University wants to capture live-action shoots showcasing West Coast University's Doral, Florida campus. They need to capture the hands-on programs offered at WCU, student life, and the alumni.
