Things Remembered (eCommerce)
- Increased affiliate revenue by 1.57x YOY ($66,506.50 in rev 2019 VS $104,443.81 in rev 2020 during the highest spending month (May 2020)) while maintaining a 55% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report and cutting bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share. Increasing impression share dramatically allowed me to 1.57x revenue while maintaining a better margin than the goal.
Things Remembered (eCommerce)
- Increased affiliate revenue by 1.57x YOY ($66,506.50 in rev 2019 VS $104,443.81 in rev 2020 during the highest spending month (May 2020)) while maintaining a 55% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report and cutting bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share. Increasing impression share dramatically allowed me to 1.57x revenue while maintaining a better margin than the goal.
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.