
Things Remembered (eCommerce)
- Increased affiliate revenue by 1.57x YOY ($66,506.50 in rev 2019 VS $104,443.81 in rev 2020 during the highest spending month (May 2020)) while maintaining a 55% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report and cutting bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share. Increasing impression share dramatically allowed me to 1.57x revenue while maintaining a better margin than the goal.
Things Remembered (eCommerce)
- Increased affiliate revenue by 1.57x YOY ($66,506.50 in rev 2019 VS $104,443.81 in rev 2020 during the highest spending month (May 2020)) while maintaining a 55% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report and cutting bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share. Increasing impression share dramatically allowed me to 1.57x revenue while maintaining a better margin than the goal.
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The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.