• improved ROAS by 25% w/in first 30 days
  • improved CPO by 30% within first 30 days
  • reduced spend (but increased revenue)
  • improved CTR by 15%
0.25
ROAS

Erika N.

Mayple Vetted

expert

The Challenge

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters


  • client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
  • campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
  • campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
  • not leveraging retargeting enough---low hanging fruit left to rot on vine

The Process

  • thorough audit of campaign performance for last 6 months
  • analysis of wins, losses and opportunities from campaign structure, set up, bid optimization strategy to spend

The Solution

  • improved ROAS by 25% w/in first 30 days
  • improved CPO by 30% within first 30 days
  • reduced spend (but increased revenue)
  • improved CTR by 15%
Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4.8

ROAS

Periodic Audio

Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts. 


The creative was fun, very quirky and showcased the brands unique personality. 

4

ROAS

MYEL Design

They had someone in house but the results were poor

0.5

CPL

Center Coast Realty

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.

The Last Coat

This brand had a large customer database but had trouble scaling their Klaviyo account.