Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

In 2021 Vaughtons approach Delta with a challenge. 

In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future. 

Television Attribution across local markets

A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.

Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.

Developed & produced digital and lineal content during the Supercup Final 2015

Developed & produced a series of interviews with the top Latin American soccer players in Europe