Within 30 days of SEO enhancements and modifications based on my recommendations and roadmap we began to see notable gains in both organic keyword rankings within the search engines and organic traffic (visitors) to the site. After 60 days of continued SEO enhancements and modifications I increased keyword rank performance by 359 positions in Google and 347 positions in Bing for 50 optimized keywords.
Additionally, since I began working with this client:
- Organic Search bounce rate has decreased by 5%
- Organic Search Pageviews Per Session has increased by 44%
- Organic Search Average Session Duration has increased by 105%
- Organic Search Conversion Rate has increased by 158%
Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
How I addressed the challenge:
- Audit website for technical issues
- Analyze online competitors SEO
- Provide in-depth keyword research and discovery
- Identify opportunities in website and SEO
- Identify proper KPI and SEO goals based on company overall goals
- Deliver strategy/roadmap based on findings
- Provide content creation and guidance
- Lead all SEO activities and tasks based on roadmap
- Provide ongoing analysis and reporting
Within 30 days of SEO enhancements and modifications based on my recommendations and roadmap we began to see notable gains in both organic keyword rankings within the search engines and organic traffic (visitors) to the site. After 60 days of continued SEO enhancements and modifications I increased keyword rank performance by 359 positions in Google and 347 positions in Bing for 50 optimized keywords.
Additionally, since I began working with this client:
- Organic Search bounce rate has decreased by 5%
- Organic Search Pageviews Per Session has increased by 44%
- Organic Search Average Session Duration has increased by 105%
- Organic Search Conversion Rate has increased by 158%
SEO
Health & Wellness
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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