Their store grew by over 300% in traffic after the launch and it has maintained a steady sales stream since the inception of the project. They started with zero sales so the fact they sell over 60 to 80 units per day

0.5
CPM

The Challenge

This customer needs to shoot all of their video and pics as well as design a sales funnel for Sauna Shapers that converted. They also hired us to design FB ads for their summer campaign.

The Process

  1. Built out sales funnels in zipify apps ( one click upsell as well)
  2. Shot and edited all video and still shots
  3. Designed ad strategy for FB/social media
  4. Connected their shopify store to apps
  5. Helped monitor analytics in early days of campaigns
  6. Worked closely to modify the funnel as needed as we tested different versions

The Solution

Their store grew by over 300% in traffic after the launch and it has maintained a steady sales stream since the inception of the project. They started with zero sales so the fact they sell over 60 to 80 units per day

Skills Used

Paid Ads,Paid Ads,Branding,Web Development,Web Development

Industry

Style & Fashion

Results by the numbers

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2.6

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HastyCart is an online grocery ordering service. They reached out to me for help with:

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Lidl Dollys Factory Store

HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS

   4,475 purchases

   6.97 ROAS across a 2 year period

   $416,879.29 Purchase Conversion Value


COMPANY OVERVIEW

Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


 INTRODUCTION

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


SOLUTION

Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOCIAL PROFILE RESULTS:

COMPANY OVERVIEW

While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.


With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.


PAID ADVERTISING CAMPAIGN RESULTS:


BRAND AWARENESS CAMPAIGNS:

These strategically-targeted ads and boosted posts generate significant product views and add to carts.


WEBSITE PURCHASE CONVERSION CAMPAIGNS:

Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.

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