TikTok was looking for a local partner to cover the 2022 Latin Grammys and to produce TikTok videos and TikTok live streaming with the artists.
We created a joint venture with another agency to work on this project that will be launched on November 14th.
We received the brief and created a strategy to showcase our experience in TikTok and Video Production
We put together a crew of technical and creative staff to cover the event.
We attended strategy meetings with the TikTok team to follow the brand guidelines and stream the live shows
We are currently working in this project
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On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
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