TikTok was looking for a local partner to cover the 2022 Latin Grammys and to produce TikTok videos and TikTok live streaming with the artists.
We created a joint venture with another agency to work on this project that will be launched on November 14th.
We received the brief and created a strategy to showcase our experience in TikTok and Video Production
We put together a crew of technical and creative staff to cover the event.
We attended strategy meetings with the TikTok team to follow the brand guidelines and stream the live shows
We are currently working in this project
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When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
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