Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.

They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.