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Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
We worked with Summergrove on their SEO & PPC primarily, whilst providing them support on social platforms with consultancy calls. Our focus was on driving profitable bookings to the business through SEO & PPC and using social media to drive awareness and improve their brand image which had been neglected.
We used our bespoke technology - our Captivise suite - to manage campaigns to Target Cost per Acquisition. This allowed us to make thousands of daily changes to campaigns given them the granular and specific focus they needed to be successful and to overcome a challenging, competitive market. As part of this, we used Keystone for long-tail keyword research, we used Forager to analyse language to find low and high value words, Metronome for specific time of day and day of week bidding. All of these technologies are unique to novi.digital and alongside our expert team, provide a process that has allowed us to improve our clients' ROI and dramatically increase revenues.
Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Paid Ads,SEO,Social Media Management
Food & Drink
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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