Re-designed the website & the brand promise. Update the customer experience.

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

When I took over the Google Ads account, the client was struggling to scale spend and grow ROAS.

Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.