Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

The Challenge

The Process

The Solution

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Elevating Education: Gradelink's Email Marketing Revolution with Mayple

Challenges:

The team at Gradelink identified a common struggle in the education sector: "Easy-to-use software to help your school save time, improve enrollment, and fulfill its mission." The challenge lay in conveying this message effectively through their email marketing campaigns.

How Partnering with Mayple Helped:

Mayple entered the scene, making the marketing journey for Gradelink remarkably easy. The collaboration was described as "really easy, couldn't believe it was free, no strings attached." Mayple's suggestions proved invaluable, focusing on the power of automation. Together, they crafted a reminder email campaign that resonated with their audience.

Impact and Transformation:

The partnership with Mayple resulted in a significant transformation for Gradelink. The open rate surged from 49% to an impressive 79%, showcasing the immediate impact of the revamped strategy. The marketing lead gained a deeper understanding of the email marketing platform, leading to overall improvements in their campaigns.

Reflecting on the transformation, the marketing lead stated, "Mayple not only improved our open rates but also demystified the platform for us. We've seen an improvement across the board."

Likelihood to Recommend:

When asked about recommending Mayple, the marketing lead at Gradelink responded with confidence, "Yes. Mayple not only improved our metrics but also made the entire process incredibly easy. I would definitely recommend them."

Conclusion:

Gradelink's commitment to revolutionizing education found a powerful ally in Mayple. The collaboration not only streamlined their email marketing but also empowered the team to communicate their mission more effectively.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

25%
Open rate increased

"Mayple helped us focus on automation, and we created a reminder email that effectively reached our audience."

Gradelink

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2,134%

Improved online revenue

On One Studios

The Challenge of of Startup Growth

What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.

Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.

We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:

Understanding the company’s core value proposition and drive.

Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.

Addressing website architecture problems with user-centric best practices.

The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.

Identify competitor SEO strategies to implement off-page SEO tactics.

A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

Breakr

Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .

U.S. National Whitewater Center

0.12

CPM

Belfius

Branding

Belfius is one of the top 4 banks in Belgium.

They wanted to promote one of their latest product for B2C

As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.

Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.