
When I arrived it was a small bike shop that didn’t sell online. I was in charge of developping the ecomm side of the business. Today they are one of the biggest online bike store in Canada.
Limited ressources, getting creatives for ads, working with a poor web agency
Managed the transfer of the website from Wordpress to Magento and develop the company’s marketing strategy, implemented all the marketing efforts.
When I arrived it was a small bike shop that didn’t sell online. I was in charge of developping the ecomm side of the business. Today they are one of the biggest online bike store in Canada.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Email Marketing
Sports, Outdoors & Fitness
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

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