
When I arrived it was a small bike shop that didn’t sell online. I was in charge of developping the ecomm side of the business. Today they are one of the biggest online bike store in Canada.
Limited ressources, getting creatives for ads, working with a poor web agency
Managed the transfer of the website from Wordpress to Magento and develop the company’s marketing strategy, implemented all the marketing efforts.
When I arrived it was a small bike shop that didn’t sell online. I was in charge of developping the ecomm side of the business. Today they are one of the biggest online bike store in Canada.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Email Marketing
Sports, Outdoors & Fitness
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Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.
Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.