We worked closely with its Marketing & Communications Department as their PR Agency for the US Market to expand the news channel’s ongoing activities within local and international media outlets. In the time we’ve worked with CNN en Español, we were able to secure key media promotion for its TV Shows, presenters and executives to ensure a steady stream of coverage making CNN en Español a must/watch news channel in the US-Hispanic Market.



The Challenge

We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.

The Process

Strategic Design - pipeline and team development - implementation and optimization process

The Solution

We worked closely with its Marketing & Communications Department as their PR Agency for the US Market to expand the news channel’s ongoing activities within local and international media outlets. In the time we’ve worked with CNN en Español, we were able to secure key media promotion for its TV Shows, presenters and executives to ensure a steady stream of coverage making CNN en Español a must/watch news channel in the US-Hispanic Market.



Skills Used

Branding,CMO,Other,Paid Ads,Web Development,Web Development,Public Relations,Copywriting,Content Marketing,Marketing Strategy,Marketing Strategy,Branding,Other

Industry

Art & Entertainment

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