The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Challenge

The Process

The Solution

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

American Printing House for the Blind - Transforming Email Management

Challenges:

Duplicate email addresses and emails sent due to improper Mailchimp setup prompted the need for expert guidance.

How Partnering with Mayple Helped:

Mayple's expert, Preeteesh, provided insightful recommendations and helped transition to a more streamlined approach. The Marketing/Communications department appreciated Preeteesh's knowledge.

Impact and Transformation:

Although the full implementation is ongoing, the transition to groups and tags promises improved audience management and streamlined communication.

Conclusion:

"A company knowledgeable in both MailChimp and marketing," says the Marketing/Communications department, highlighting Preeteesh's patient, kind, and thorough assistance.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

38%
Open Rate Improvement
7
Hours Audited the Account

"A company knowledgeable in both MailChimp and marketing"

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