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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Duplicate email addresses and emails sent due to improper Mailchimp setup prompted the need for expert guidance.
Mayple's expert, Preeteesh, provided insightful recommendations and helped transition to a more streamlined approach. The Marketing/Communications department appreciated Preeteesh's knowledge.
Although the full implementation is ongoing, the transition to groups and tags promises improved audience management and streamlined communication.
"A company knowledgeable in both MailChimp and marketing," says the Marketing/Communications department, highlighting Preeteesh's patient, kind, and thorough assistance.
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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