The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Challenge

The Process

The Solution

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

American Printing House for the Blind - Transforming Email Management

Challenges:

Duplicate email addresses and emails sent due to improper Mailchimp setup prompted the need for expert guidance.

How Partnering with Mayple Helped:

Mayple's expert, Preeteesh, provided insightful recommendations and helped transition to a more streamlined approach. The Marketing/Communications department appreciated Preeteesh's knowledge.

Impact and Transformation:

Although the full implementation is ongoing, the transition to groups and tags promises improved audience management and streamlined communication.

Conclusion:

"A company knowledgeable in both MailChimp and marketing," says the Marketing/Communications department, highlighting Preeteesh's patient, kind, and thorough assistance.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

38%
Open Rate Improvement
7
Hours Audited the Account

"A company knowledgeable in both MailChimp and marketing"

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Help Medical Supplies

Help Medical Supplies was looking to increase sales of their respiratory products online.

Blue Coffee Box

Lyst

Lyst are a global fashion affiliate.

Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.



Nobul

The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel. 

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.