The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Challenge

The Process

The Solution

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

American Printing House for the Blind - Transforming Email Management

Challenges:

Duplicate email addresses and emails sent due to improper Mailchimp setup prompted the need for expert guidance.

How Partnering with Mayple Helped:

Mayple's expert, Preeteesh, provided insightful recommendations and helped transition to a more streamlined approach. The Marketing/Communications department appreciated Preeteesh's knowledge.

Impact and Transformation:

Although the full implementation is ongoing, the transition to groups and tags promises improved audience management and streamlined communication.

Conclusion:

"A company knowledgeable in both MailChimp and marketing," says the Marketing/Communications department, highlighting Preeteesh's patient, kind, and thorough assistance.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

38%
Open Rate Improvement
7
Hours Audited the Account

"A company knowledgeable in both MailChimp and marketing"

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Little Italy San Diego

The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.

3.5

ROAS

Sock It To Me

Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,

0.3

ROAS

GT Pasion

The main competitor was having incredibly huge budgets and absorbing all the advertising real state.

0.02

ROAS

Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.