The Challenge

‍

The Process

‍

The Solution

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

American Printing House for the Blind - Transforming Email Management

‍

Challenges:

‍Duplicate email addresses and emails sent due to improper Mailchimp setup prompted the need for expert guidance.

‍

How Partnering with Mayple Helped:

‍Mayple's expert, Preeteesh, provided insightful recommendations and helped transition to a more streamlined approach. The Marketing/Communications department appreciated Preeteesh's knowledge.

‍

Impact and Transformation:

‍Although the full implementation is ongoing, the transition to groups and tags promises improved audience management and streamlined communication.

‍

‍

Conclusion:‍

"A company knowledgeable in both MailChimp and marketing," says the Marketing/Communications department, highlighting Preeteesh's patient, kind, and thorough assistance.

Website

Skills Used

Email Marketing

Industry

Results by the numbers

38%

Open Rate Improvement

Hours Audited the Account

"A company knowledgeable in both MailChimp and marketing"

Unlock Your Marketing Potential with Mayple

Get Started

More Case Study

0.5 CPO

kari gran

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

Read Case Study

2 ROAS

American Atelier

American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.

Read Case Study

0.64 CPL

Algorithmics

Algorithmics combines offline and online education to teach children from 6 to 17 years old. They have 250,000+ graduates from 55+ countries!

The client was generating leads from Facebook but the CPL was $50+ and wanted to lower the CPL and get more leads.

Read Case Study

0.91 CPL

GrantMe

GrantMe was looking to scale their business and grow in terms of getting more customers.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Read Case Study

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Read Case Study