Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

The Challenge

The Process

The Solution

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Revitalizing Engagement: OMCA's Journey to Email Marketing Excellence with Mayple

Small Business Overview:

OMCA stands as one of the premier San Francisco Bay Area museums and gardens, delving into the realms of California art, history, and natural sciences. As a cultural hub, OMCA caters to diverse stakeholders within the organization, each utilizing Mailchimp for various purposes.

Challenges Faced:

Navigating through multiple stakeholders and outdated best practices inherited from previous employees, OMCA grappled with the complexities of optimizing Mailchimp's potential.

How Partnering with Mayple Helped:

Mayple's consultant delved deep into OMCA's intricacies, streamlining systems and providing invaluable insights. By highlighting unused Mailchimp features and offering customized optimization tips, Mayple empowered OMCA to maximize efficiency and confidence in their email marketing endeavors.

Impact and Transformation:

The Mayple-led Health Check, though not resolving all issues, provided an insightful external perspective, revealing avenues for improvement in internal processes. OMCA's dedication to implementing Mayple's recommendations saw a remarkable 300% growth in the email list within a year. The strategic tagging and segmentation system further solidified their data management, significantly enhancing their first-party and user data.

Conclusion:

Mayple's dedicated expert approach proved instrumental in shaping OMCA's email marketing strategy. The journey from multiple stakeholders and outdated practices to streamlined systems and enhanced efficiency showcases the transformative impact of Mayple's partnership.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

426.8%
Open rate increased

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