Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

The Challenge

The Process

The Solution

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Revitalizing Engagement: OMCA's Journey to Email Marketing Excellence with Mayple

Small Business Overview:

OMCA stands as one of the premier San Francisco Bay Area museums and gardens, delving into the realms of California art, history, and natural sciences. As a cultural hub, OMCA caters to diverse stakeholders within the organization, each utilizing Mailchimp for various purposes.

Challenges Faced:

Navigating through multiple stakeholders and outdated best practices inherited from previous employees, OMCA grappled with the complexities of optimizing Mailchimp's potential.

How Partnering with Mayple Helped:

Mayple's consultant delved deep into OMCA's intricacies, streamlining systems and providing invaluable insights. By highlighting unused Mailchimp features and offering customized optimization tips, Mayple empowered OMCA to maximize efficiency and confidence in their email marketing endeavors.

Impact and Transformation:

The Mayple-led Health Check, though not resolving all issues, provided an insightful external perspective, revealing avenues for improvement in internal processes. OMCA's dedication to implementing Mayple's recommendations saw a remarkable 300% growth in the email list within a year. The strategic tagging and segmentation system further solidified their data management, significantly enhancing their first-party and user data.

Conclusion:

Mayple's dedicated expert approach proved instrumental in shaping OMCA's email marketing strategy. The journey from multiple stakeholders and outdated practices to streamlined systems and enhanced efficiency showcases the transformative impact of Mayple's partnership.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

426.8%
Open rate increased

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.7

ROAS

MozArt

Generating good ROI in a completely new market


MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.


We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.


5.68

ROAS

Brundo Spice Company

Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4


There were many competitors in the market and I was hired to perform a complete Amazon overhaul. 

8

ROAS

Prairie Organic Vodka

The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.

1.2

ROAS

Bite Society

Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.


Google Ads

Display Ads

SEO

Email

Social Ads

YouTube Ads

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.