Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.


0.1
CPR

Josh M.

Mayple Vetted

expert

The Challenge

The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.


Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.

The Process

I was the marketing manager for the conference in 2017 and 2019.


I developed the brand via extensive meetings with the leading medical professional in industry that would lead the conference. We identified what the key elements that were missing in the existing events and what was needed to tackle this issue on a global spectrum.


From there I developed the marketing strategy, websites, promotional materials including videos, email marketing campaign, social media, and partners that could support the conference.

The Solution

Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.


Skills Used

Branding,Marketing Strategy,Email Marketing,Branding,Social Media Management,Marketing Strategy,Branding,Web Development,Web Development,Paid Ads,Copywriting

Industry

Education

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

SendGrid

SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.

SMEG

huge list, 2-4 emails focusing on the products per month. No sales

Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

US

Rugs Done Right

Rugs Done Right needed help with both their SEO & web development