Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.


0.1
CPR

The Challenge

The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.


Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.

The Process

I was the marketing manager for the conference in 2017 and 2019.


I developed the brand via extensive meetings with the leading medical professional in industry that would lead the conference. We identified what the key elements that were missing in the existing events and what was needed to tackle this issue on a global spectrum.


From there I developed the marketing strategy, websites, promotional materials including videos, email marketing campaign, social media, and partners that could support the conference.

The Solution

Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.


Skills Used

Branding,Marketing Strategy,Email Marketing,Branding,Social Media Management,Marketing Strategy,Branding,Web Development,Web Development,Paid Ads,Copywriting

Industry

Education

Results by the numbers

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