
Increased revenue from 20k to 40k per month with automated Facebook ads and re-targeting.
Increase Shopify store revenue for a fitness supplement brand.
We started by defining the target audience and outlining a clear campaign structure.
I conducted internal research and identified winning audience segments from Google analytics and Shopify analytics. We focused on increasing the volume of transactions in these markets.
We launched a Facebook ad re-targeting and implemented automated rules that monitored performance and increased the budget over time. We kept a profitable ROAS throughout this scaling process.
Increased revenue from 20k to 40k per month with automated Facebook ads and re-targeting.
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Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.

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