Increased revenue from 20k to 40k per month with automated Facebook ads and re-targeting.
Increase Shopify store revenue for a fitness supplement brand.
We started by defining the target audience and outlining a clear campaign structure.
I conducted internal research and identified winning audience segments from Google analytics and Shopify analytics. We focused on increasing the volume of transactions in these markets.
We launched a Facebook ad re-targeting and implemented automated rules that monitored performance and increased the budget over time. We kept a profitable ROAS throughout this scaling process.
Increased revenue from 20k to 40k per month with automated Facebook ads and re-targeting.
Paid Ads
Health & Wellness
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.