The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Challenge

The Process

The Solution

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Mayple's Marketing Magic: Transforming Off-Campus Engagement and Support at Northeastern University

Challenges:

Facing challenges in optimizing their open rate and streamlining their contact list, the office sought recommendations to enhance their communication strategies. The need for improved engagement and a cleaner contact list was apparent, signaling the necessity for a refined marketing approach.

How Partnering with Mayple Helped:

Mayple, renowned for its expertise in marketing strategy, proved to be the perfect partner for Northeastern University's Off-Campus Engagement and Support office. The collaboration involved comprehensive guidance on improving open rates, leveraging AB testing for effective communication, and enhancing segmentation using platforms like Mailchimp.

Impact and Transformation:

While the impact might not be monumental in terms of immediate numerical changes, the Northeastern University Off-Campus Engagement and Support office acknowledges the value added by Mayple's efforts. The implementation of AB testing and the newfound understanding of segmentation have equipped the team with valuable tools for future marketing endeavors.

As they move forward, the office recognizes the importance of continued utilization of AB testing, ensuring that the insights gained will contribute to ongoing improvements in their marketing strategies. The journey with Mayple has set the stage for sustained growth and improved engagement metrics.

Conclusion:

In conclusion, Northeastern University's Off-Campus Engagement and Support office, in partnership with Mayple, is poised for continued success in their marketing endeavors. The learnings from this collaboration have not only addressed immediate challenges but have also equipped the team with the knowledge and tools necessary for long-term success. Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact Mayple today to discover tailored strategies that will redefine your marketing trajectory.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

35%
Account Potential Improvement

"Learning about the AB testing was great. I wasn't really sure what to expect, but the insights gained into segments and the terminology used in Mailchimp were invaluable."

Brandon

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