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The investors section involved a third-party code implementation, which, in addition to the tight timeline of the project, added to the challenge. All-in-all, this project was fulfilling, we used new technologies and methods, and got an insight to this fascinating industry!
The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.
The focal points of the website are the Pipeline and Technology pages, which are information-heavy and contain complicated charts. We laid it out in an easy and convenient way to reduce the visual load, and used custom solutions for mobile devices.
The investors section involved a third-party code implementation, which, in addition to the tight timeline of the project, added to the challenge. All-in-all, this project was fulfilling, we used new technologies and methods, and got an insight to this fascinating industry!
Web Development,Web Development
Health & Wellness
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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