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The client had an old agency running Google ads and a website done by someone with zero web design experience. They needed a strong agency to take their marketing game to the next level.
We started making them an entirely new website by making an audit & rebranding everything. We then created a social media strategy & content creation. We set up our SEO skills to write content & generate backlinks to rank their website and get more organic traffic. Finally, we started running paid advertising campaigns on all channels: Google, Facebook, Youtube & LinkedIn. We even did Facebook ads leading to a pre-made chatbot.
We were able to have all their rooms booked all year long.
Paid Ads,Paid Ads,Paid Ads,Social Media Management,Paid Ads,Paid Ads,Paid Ads,Copywriting,Other,CRO,Email Marketing,Content Marketing,Content Marketing,Branding,Web Development,Web Development,Branding,Branding,SEO
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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