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The client had an old agency running Google ads and a website done by someone with zero web design experience. They needed a strong agency to take their marketing game to the next level.
We started making them an entirely new website by making an audit & rebranding everything. We then created a social media strategy & content creation. We set up our SEO skills to write content & generate backlinks to rank their website and get more organic traffic. Finally, we started running paid advertising campaigns on all channels: Google, Facebook, Youtube & LinkedIn. We even did Facebook ads leading to a pre-made chatbot.
We were able to have all their rooms booked all year long.
Paid Ads,Paid Ads,Paid Ads,Social Media Management,Paid Ads,Paid Ads,Paid Ads,Copywriting,Other,CRO,Email Marketing,Content Marketing,Content Marketing,Branding,Web Development,Web Development,Branding,Branding,SEO
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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