15 mid-tier and macro-influencers activated over 3 months

1M combined following

116K post reach

15K post engagements

Cree J.

Mayple Vetted

expert

The Challenge

Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.

The Process

I was brought on to manage their influencer program targeting influencers that are women of color to help increase brand awareness. 

The Solution

15 mid-tier and macro-influencers activated over 3 months

1M combined following

116K post reach

15K post engagements

Skills Used

Marketing Strategy

Industry

Food & Drink

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