Results are obtained when fundraising campaigns are running during the end of year period. Also when widening their data base by acquiring new leads or selling tickets for their events.
In December 2021 we had raised our online donors by 10% and by 15% in December 2020.
Mayple Vetted
expert
SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
I'm a digital consultant.
I help them by managing paid media campaigns but also managing their Analytics and to build a multi channel digital strategy combining awareness with lead nurturing and fundraising.
Results are obtained when fundraising campaigns are running during the end of year period. Also when widening their data base by acquiring new leads or selling tickets for their events.
In December 2021 we had raised our online donors by 10% and by 15% in December 2020.
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Nonprofit & Government
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Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.