Quote from the client at Atmosphere (Referral contact listed below):


Daniel improved our ROI and grew our daily MQL count from the low teens to on average 75+ per day. He built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth, and we are grateful. Daniel left an indelible mark on the team. His professionalism and intuition were hugely valuable, and his ability to work with everyone across the company made it easy to accomplish big things.

0.35
CPL

The Challenge

Atmosphere TV is the world's largest streaming TV provider created exclusively for in-retail business television. They had just gone through a new round of funding, and I helped them deploy a paid acquisition strategy and develop a foundation for reporting and analytics.

The Process

Conducted market research to define a targeting approach. Advised on UX and landing page funnels. Built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth. Built out multitouch attribution within the ads program. I worked across the ads strategy team, growth teams, and analytics to design the acquisition and tracking program.

The Solution

Quote from the client at Atmosphere (Referral contact listed below):


Daniel improved our ROI and grew our daily MQL count from the low teens to on average 75+ per day. He built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth, and we are grateful. Daniel left an indelible mark on the team. His professionalism and intuition were hugely valuable, and his ability to work with everyone across the company made it easy to accomplish big things.

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Afimilk

Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.

CDI College

Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.

Implant Ninja

Kappa

Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.


I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.