Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS
Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.
Set target ROAS for Google to keep things balance and spend more on Facebook targeting lookalikes. They didn't use data-driven attribution so I changed the bidding strategy. I started then adding the keywords from the search terms report that were converting and pausing low performing keywords on a daily basis. I also recommended text overlay image ads on Facebook which did extremely well and helped increase the conversion rate.
Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
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