
The ROAS of the campaigns improved drastically from 0.5 to 3.34. The ACOS was also reduced to 29% from a triple-digit ACOS.
Brundo is now ranking for many of the top-performing keywords within their category and sales have continued to increase at a rapid rate
Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4
There were many competitors in the market and I was hired to perform a complete Amazon overhaul.
The process first required me to conduct an SEO and ad campaign audit to learn more about the top-performing keywords competitors use to generate sales. Once the audit was completed, I was then able to update the listings, create the Amazon store, and create ad campaigns.
The ROAS of the campaigns improved drastically from 0.5 to 3.34. The ACOS was also reduced to 29% from a triple-digit ACOS.
Brundo is now ranking for many of the top-performing keywords within their category and sales have continued to increase at a rapid rate
Paid Ads,SEO
Food & Drink
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

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