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We earned a highly scalable cost-per-lead assisted by Ai technologies to predetermine qualified prospect behaviour to assist the sales staff in rating prospects. With this optimized lead bidding and efficient prospect rating systems, we were able to focus the sales team on the highest quality leads.
We improved the cost per lead by 275% while remaining exceptionally highly qualified leads. Our micro-targeted campaign was able to segment Investors from first time buyers with great accuracy—priming the sales agent to understand the client's mind-set before the call.
We sold out the building in under a year achieving industry-leading performance. We also had many compliments in post-purchase surveys complimenting our branding style and ad creative.
The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
I created a segmented real estate marketing program that micro-targeted: Retirees, First Time Buyers, Expats, Skilled Professionals, and Investors. We deployed key messaging for each audience in a highly creative lead gen campaign to attract the most promising prospects—and optimize messages that converted these key audiences.
We earned a highly scalable cost-per-lead assisted by Ai technologies to predetermine qualified prospect behaviour to assist the sales staff in rating prospects. With this optimized lead bidding and efficient prospect rating systems, we were able to focus the sales team on the highest quality leads.
We improved the cost per lead by 275% while remaining exceptionally highly qualified leads. Our micro-targeted campaign was able to segment Investors from first time buyers with great accuracy—priming the sales agent to understand the client's mind-set before the call.
We sold out the building in under a year achieving industry-leading performance. We also had many compliments in post-purchase surveys complimenting our branding style and ad creative.
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Real Estate
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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