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We earned a highly scalable cost-per-lead assisted by Ai technologies to predetermine qualified prospect behaviour to assist the sales staff in rating prospects. With this optimized lead bidding and efficient prospect rating systems, we were able to focus the sales team on the highest quality leads.
We improved the cost per lead by 275% while remaining exceptionally highly qualified leads. Our micro-targeted campaign was able to segment Investors from first time buyers with great accuracy—priming the sales agent to understand the client's mind-set before the call.
We sold out the building in under a year achieving industry-leading performance. We also had many compliments in post-purchase surveys complimenting our branding style and ad creative.
The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
I created a segmented real estate marketing program that micro-targeted: Retirees, First Time Buyers, Expats, Skilled Professionals, and Investors. We deployed key messaging for each audience in a highly creative lead gen campaign to attract the most promising prospects—and optimize messages that converted these key audiences.
We earned a highly scalable cost-per-lead assisted by Ai technologies to predetermine qualified prospect behaviour to assist the sales staff in rating prospects. With this optimized lead bidding and efficient prospect rating systems, we were able to focus the sales team on the highest quality leads.
We improved the cost per lead by 275% while remaining exceptionally highly qualified leads. Our micro-targeted campaign was able to segment Investors from first time buyers with great accuracy—priming the sales agent to understand the client's mind-set before the call.
We sold out the building in under a year achieving industry-leading performance. We also had many compliments in post-purchase surveys complimenting our branding style and ad creative.
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Edufunder is an online fund sourcing site for students to fund their educations.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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