Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years

I was brought in to advice Smarter Options on website structure and set-up all Google Ads

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

• To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.

• Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?

• Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!