Reached 50k+ audience in the first month with a conversion rate of 4.98%.

Edwin G.

Mayple Vetted

expert

The Challenge

Edufunder is an online fund sourcing site for students to fund their educations.

The Process

  • CRO
  • Paid Ads
  • Marketing Strategy
  • Market Research
  • Data Analysis

The Solution

Reached 50k+ audience in the first month with a conversion rate of 4.98%.

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

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The British International School of Houston

The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).

Wiley

Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.


I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.