
Successfully increased sales, customer had the biggest sales year that he had ever seen.
The customer had seen a significant drop in customers and sales. We needed to maximize his ROI during the peak season.
Quickly identify waste and come up with a new campaign strategy with little time for testing
Successfully increased sales, customer had the biggest sales year that he had ever seen.
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HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.