We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€

However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).

0.12
CPM

The Challenge

Branding

Belfius is one of the top 4 banks in Belgium.

They wanted to promote one of their latest product for B2C

As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.

Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

The Process

Paid Social Media Expert as part of Mediabrands Agency (Group IPG Mediabrands). I was in charge for 3 months of Belfius Bank that needed to run an Awareness Campaign for a new product.

The Solution

We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€

However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).

Skills Used

Paid Ads,Paid Ads

Industry

Finance

Results by the numbers

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