As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.

My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.

The challenges were to target people who actually need the product and not people who occasionally use it.

The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.

Client needed a go-to-market strategy

The Lake House is a new property and came to my team to generate awareness around their launch and also to drive bookings once their doors opened.

OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.