Video Testimonial for the marketing agency I founded:
https://youtu.be/M60Ckk9pMq8
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Video Testimonial for the marketing agency I founded:
https://youtu.be/M60Ckk9pMq8
CRO,Paid Ads,SEO,Paid Ads
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.