With increased efficiency on the team as a whole, a refined offer and the supplementary output of our team, we were able to drive down the cost per lear by about 50% from $4 to $2/lead on average.
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The Microcenter paid traffic team was struggling to scale their offer as well as their output. So in order to help refine their offer plus add more manpower to supplement their team we were brought on board to help.
We managed to find 3 core offers that have worked well in the past, cut the rest, and solely focused on them. Testing iterations of lead forms plus creative and copy being updated on a bi-weekly basis.
With increased efficiency on the team as a whole, a refined offer and the supplementary output of our team, we were able to drive down the cost per lear by about 50% from $4 to $2/lead on average.
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EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.