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They got not only an increased amount of leads than usual (about 45% more), they also reduced their average CPL, and over time improved the quality of their leads, so they were able to improve their conversion rate thanks to better copywriting, and having a more airtight funnel to ensure we don't miss low-hanging fruit.
This company was looking to expand their sales as they felt stagnant. They wanted to go into the facebook ad space. They have never done ads before though and were not sure how to start, what good strategies would be, and how to integrate any techstack.
We started out by creating their facebook ads account. After some discussion to find out more about them, I went into research and building mode. This is where I have the information I need about them, and research their market, competitors, ideal audiences, etc. This helps me to build the campaign, along with the strategy, copywriting, targeting, budget allocation, funnel creation, and tech stack implementation. We created a more customized funnel testing between multiple components.
They got not only an increased amount of leads than usual (about 45% more), they also reduced their average CPL, and over time improved the quality of their leads, so they were able to improve their conversion rate thanks to better copywriting, and having a more airtight funnel to ensure we don't miss low-hanging fruit.
Paid Ads,CMO,Copywriting,Web Development,CRO,Marketing Strategy,Web Development,Web Development,Email Marketing,Paid Ads
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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