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They got not only an increased amount of leads than usual (about 45% more), they also reduced their average CPL, and over time improved the quality of their leads, so they were able to improve their conversion rate thanks to better copywriting, and having a more airtight funnel to ensure we don't miss low-hanging fruit.
This company was looking to expand their sales as they felt stagnant. They wanted to go into the facebook ad space. They have never done ads before though and were not sure how to start, what good strategies would be, and how to integrate any techstack.
We started out by creating their facebook ads account. After some discussion to find out more about them, I went into research and building mode. This is where I have the information I need about them, and research their market, competitors, ideal audiences, etc. This helps me to build the campaign, along with the strategy, copywriting, targeting, budget allocation, funnel creation, and tech stack implementation. We created a more customized funnel testing between multiple components.
They got not only an increased amount of leads than usual (about 45% more), they also reduced their average CPL, and over time improved the quality of their leads, so they were able to improve their conversion rate thanks to better copywriting, and having a more airtight funnel to ensure we don't miss low-hanging fruit.
Paid Ads,CMO,Copywriting,Web Development,CRO,Marketing Strategy,Web Development,Web Development,Email Marketing,Paid Ads
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Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
Working with a brand new email list and starting all email sequences and follow ups from scratch.
Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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