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While cost per app install would be cheaper on Paid Social, the drop-off was significant regarding completing registration. By driving ads that focus on high-intent keyword queries, I reduced our cost per registration by up to 40%.
Noumena is offering financial services to Freelancers who have otherwise been ignored and even rejected by traditional financial institutions. With a new app, the objective was to grow the user base by acquiring proven and approve-only freelance and entrepreneur users.
With an approval process in place, it can be challenging to target the right user that has reached a level of success with their business and are ready to take on capital. This meant I had to think outside of the box and lean heavily on surgical search campaigns that lead to information-based landing pages for users to then download our app.
While cost per app install would be cheaper on Paid Social, the drop-off was significant regarding completing registration. By driving ads that focus on high-intent keyword queries, I reduced our cost per registration by up to 40%.
Paid Ads,SEO,Marketing Strategy,Other,Web Development
Technology
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SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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