While cost per app install would be cheaper on Paid Social, the drop-off was significant regarding completing registration. By driving ads that focus on high-intent keyword queries, I reduced our cost per registration by up to 40%.
expert
Noumena is offering financial services to Freelancers who have otherwise been ignored and even rejected by traditional financial institutions. With a new app, the objective was to grow the user base by acquiring proven and approve-only freelance and entrepreneur users.
With an approval process in place, it can be challenging to target the right user that has reached a level of success with their business and are ready to take on capital. This meant I had to think outside of the box and lean heavily on surgical search campaigns that lead to information-based landing pages for users to then download our app.
While cost per app install would be cheaper on Paid Social, the drop-off was significant regarding completing registration. By driving ads that focus on high-intent keyword queries, I reduced our cost per registration by up to 40%.
Paid Ads,SEO,Marketing Strategy,Other,Web Development
Technology
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Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.