While cost per app install would be cheaper on Paid Social, the drop-off was significant regarding completing registration. By driving ads that focus on high-intent keyword queries, I reduced our cost per registration by up to 40%.

0.4
CPR

James V.

Mayple Vetted

expert

The Challenge

Noumena is offering financial services to Freelancers who have otherwise been ignored and even rejected by traditional financial institutions. With a new app, the objective was to grow the user base by acquiring proven and approve-only freelance and entrepreneur users.

The Process

With an approval process in place, it can be challenging to target the right user that has reached a level of success with their business and are ready to take on capital. This meant I had to think outside of the box and lean heavily on surgical search campaigns that lead to information-based landing pages for users to then download our app.

The Solution

While cost per app install would be cheaper on Paid Social, the drop-off was significant regarding completing registration. By driving ads that focus on high-intent keyword queries, I reduced our cost per registration by up to 40%.

Skills Used

Paid Ads,SEO,Marketing Strategy,Other,Web Development

Industry

Technology

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