
Within 90 days (the fastest you can rank on Google) we were already ranking at #1 for 5 of their main keywords!! Within 120 Days 12, Within 150 days 22 keywords! Lots of articles written, content created & distributed to press & great sites to get great publicity for them. The traffic being generated has majorly increased their authority online & is helping them double their digital program sales in a matter of months!!
This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords
We did an extremely thorough keyword research plan mapping every page, every competitors page etc. and identified some key areas of growth. We also identified a large number of sites we could publish on to get great high quality links as well as do high level press releases to generate a lot of buzz for the site updates & new program launches.
Within 90 days (the fastest you can rank on Google) we were already ranking at #1 for 5 of their main keywords!! Within 120 Days 12, Within 150 days 22 keywords! Lots of articles written, content created & distributed to press & great sites to get great publicity for them. The traffic being generated has majorly increased their authority online & is helping them double their digital program sales in a matter of months!!
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.

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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

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