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Within 90 days (the fastest you can rank on Google) we were already ranking at #1 for 5 of their main keywords!! Within 120 Days 12, Within 150 days 22 keywords! Lots of articles written, content created & distributed to press & great sites to get great publicity for them. The traffic being generated has majorly increased their authority online & is helping them double their digital program sales in a matter of months!!
agency
This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords
We did an extremely thorough keyword research plan mapping every page, every competitors page etc. and identified some key areas of growth. We also identified a large number of sites we could publish on to get great high quality links as well as do high level press releases to generate a lot of buzz for the site updates & new program launches.
Within 90 days (the fastest you can rank on Google) we were already ranking at #1 for 5 of their main keywords!! Within 120 Days 12, Within 150 days 22 keywords! Lots of articles written, content created & distributed to press & great sites to get great publicity for them. The traffic being generated has majorly increased their authority online & is helping them double their digital program sales in a matter of months!!
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Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
