
Within 90 days (the fastest you can rank on Google) we were already ranking at #1 for 5 of their main keywords!! Within 120 Days 12, Within 150 days 22 keywords! Lots of articles written, content created & distributed to press & great sites to get great publicity for them. The traffic being generated has majorly increased their authority online & is helping them double their digital program sales in a matter of months!!
This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords
We did an extremely thorough keyword research plan mapping every page, every competitors page etc. and identified some key areas of growth. We also identified a large number of sites we could publish on to get great high quality links as well as do high level press releases to generate a lot of buzz for the site updates & new program launches.
Within 90 days (the fastest you can rank on Google) we were already ranking at #1 for 5 of their main keywords!! Within 120 Days 12, Within 150 days 22 keywords! Lots of articles written, content created & distributed to press & great sites to get great publicity for them. The traffic being generated has majorly increased their authority online & is helping them double their digital program sales in a matter of months!!
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

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