Within 90 days (the fastest you can rank on Google) we were already ranking at #1 for 5 of their main keywords!! Within 120 Days 12, Within 150 days 22 keywords! Lots of articles written, content created & distributed to press & great sites to get great publicity for them. The traffic being generated has majorly increased their authority online & is helping them double their digital program sales in a matter of months!!
This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords
We did an extremely thorough keyword research plan mapping every page, every competitors page etc. and identified some key areas of growth. We also identified a large number of sites we could publish on to get great high quality links as well as do high level press releases to generate a lot of buzz for the site updates & new program launches.
Within 90 days (the fastest you can rank on Google) we were already ranking at #1 for 5 of their main keywords!! Within 120 Days 12, Within 150 days 22 keywords! Lots of articles written, content created & distributed to press & great sites to get great publicity for them. The traffic being generated has majorly increased their authority online & is helping them double their digital program sales in a matter of months!!
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.