The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.

Client was struggling to profitably advertise their products. With tens of thousands of products, with different price points, this is an ongoing struggle.

Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.

Specific examples of objectives set by Leeds Beckett also included:

1) Supporting the university’s growth plans through targeted and effective campaigns

2) Growing the number of applications

3) Improving efficiencies and reducing costs in all paid channels

They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.