increased customer acquisition from 40 to 100+ a month
Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years
Audit all accounts and website to identify areas of improvement. Work directly with the client to get weekly reports to verify campaigns success or to adjust as needed.
increased customer acquisition from 40 to 100+ a month
Paid Ads,Paid Ads,Paid Ads,Email Marketing,Web Development
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
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