increased customer acquisition from 40 to 100+ a month

0.2
ROAS

The Challenge

Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years

The Process

Audit all accounts and website to identify areas of improvement. Work directly with the client to get weekly reports to verify campaigns success or to adjust as needed. 

The Solution

increased customer acquisition from 40 to 100+ a month

Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing,Web Development

Industry

Professional Services

Results by the numbers

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1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

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They wanted a stronger Google ads agency that could help them with their CRO as well

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